STACK MARTECH HOW TO
STACK MARTECH SOFTWARE

The focus of enterprise software suites has mainly been at one end of the stick: create the much needed integrated view on the company and customer data. The B2C-like intuitiveness of the new MarTech tools is solving one huge problem software suites have been battling with: poor adoption. The MarTech Supergraphic shows over 40 tool categories. They seek a niche and make sure they bring a supreme user experience to a specific B2B tasks like budgeting, dashboarding, task management, lead nurturing, social, etc. The new SaaS tools do not seek to become the next marketing enterprise platform. In 2018 that number increased quite drastically to 32.4 tools.Īnother trend that triggers the increased popularity of integration tools is specialization. In 2017, on average 25.2 tools make up a MarTech stack. We’ve analyzed the MarTech stackie award submissions this year, and the data showed us that number is in fact much larger. 75% of over 700 marketers estimated in a recent research that their teams work with some 2-10 tools. There is an ongoing trend that fuels this the need for integration: the number of MarTech tools is exploding. Two triggers sparked the birth of integration tools in the MarTech landscape. Two game-changing MarTech integrator triggersīefore we get in to the pros and cons of the 23 integrators, you might want to learn why this integration trend has become inescapable. We present to you 12 system integration tools, so you do not have to try them all out yourself. The sooner you start integrating, the better it is for the customer experience. When you get it right, system integration tools will certainly give you a competitive advantage. They also allow for building automated workflows that better serve collaboration in teams, and they’ll let you manage your entire customer experience better. They enable you to gain an overview of the disparate customer data sitting in multiple isolated platforms and tools. This is where system integration tools come into play. The various tools and teams come in contact with each other, every minute, throughout the year. The challenge is that all those tools are concerned with different snippets of customer data or collaboration, and they are used by different teams. Your company uses marketing technology software, each covering different “jobs to be done” in marketing, such as lead management, sales automation, Digital Asset Management, workflow management, dashboarding and the like. The difference between MarTech tools and System Integration tools Below the introduction you can find for each integration tool their: founding year, location of HQ, number of employees, name of integration entity, price per month for 5 users and the scale of their integaration library. Here's a list of all 12 integration tools. To get you quickly up to speed with this new trend. Therefore, we will highlight the differences between the system integration tools available in this article. There are at least 11 more integration tools like Mulesoft, but they are not all the same. That was unheard of! Usually, it’s only about 3-10 times more for software companies. ‍In 2018, Salesforce bought integration tool Mulesoft for 21 times the revenue.

STACK MARTECH HOW TO

Learn how to let customer data flow, and boost team collaboration in your marketing technology stack. Tool integration is the next big step in MarTech.

Stack martech